Today, S4S Directors, Matt Everatt and Neil Bullement, are proud to announce an exciting collaboration with Prem Sehmi, Owner of Boutique Whitening, to become the exclusive manufacturer of whitening trays for his company.


Matt, Technical Director, told us, 'this collaboration is fantastic news for the whitening industry. The big winners are Boutique customers and their patients. Since its inception, Boutique has shown unprecedented growth to become one of the UK's biggest providers of tooth whitening. Coupled with our S4S signature 'super-seal' trays, it is an unbeatable combination.' 

S4S are one of the UK's largest manufacturers of splints in the UK, providing work to over 6000 dentists. The lab has gone from strength to strength in recent years, built on a reputation of uncompromising quality and impeccable customer service. Working alongside Boutique will create a whitening system that is unrivalled for quality, clinical efficiency and value.

There is emerging research by Mintel (2018) showing that 27% of UK adults are interested in having their teeth whitened. Whitening is one of the least invasive and simplest ways to transform a patient's smile. The market is huge. To help our customers take advantage of this demand, we can also offer the services of our in-house marketing team to generate leads via digital campaigns and social media. There has never been a better time to offer Boutique Whitening in your practice.

Prem went on to say, 'We are over the moon to have S4S manufacturing our trays. This is a lab that knows the industry, they know what dentists want and they know pressure formed appliance manufacture better than anyone. As a leading provider of whitening, we want to ensure our customers get the best trays, the best customer service and, ultimately, the best results for their patients. With S4S, we know we are in good company.'

The price of Boutique Whitening trays will remain unchanged, and any customers that have purchased whitening tray vouchers can use them as normal.

The hallmark of this partnership is to provide premium quality at fantastic value, and, with these two giants of the dental industry working together, for dentists and patients...the future is certainly bright.