How to Market Smilelign Clear Aligner Treatment in Your Practice

Clear aligners are now a mainstay in cosmetic dentistry, with more patients than ever asking about discreet, comfortable ways to straighten their teeth.

For practices offering this treatment, effective marketing is essential—not just to raise awareness but to help patients feel informed and confident about their options.

If you’re just getting started with Smilelign or looking to increase the number of cases you take on, here are a few proven ways to promote clear aligner treatment within your practice.

Start with your team

Every successful marketing strategy begins in-house. Make sure your whole team understands the benefits of Smilelign clear aligners and feels confident talking about treatment options with patients. 

A well-informed receptionist or dental nurse can make a real difference when it comes to patient enquiries and conversions.

Encourage regular team training sessions or case reviews to keep everyone engaged and up to speed.

Update your website and social media

Your digital presence is often the first touchpoint for potential patients.

Add a dedicated page on your website outlining how clear aligners work, who they’re suitable for, and what to expect from treatment. Real patient testimonials and before-and-after photos can be especially powerful.

On social media, regularly post case updates, answer FAQs, and use Instagram Stories or Reels to demystify the process. Let your followers see how easy Smilelign treatment can be from the initial scan/impressions right through to the final results.

We understand how busy you must be, which is why we've put together a range of ready-to-use digital content to help you promote Smilelign.

Run a Smilelign open day

One of the most effective ways to generate interest is by holding a Smilelign Open Day in practice.

These events offer potential patients a relaxed, no-obligation way to learn more about treatment, ask questions, and even have digital scans taken on the day.

To help make your event a success, we provide a full suite of free Smilelign marketing materials, including branded leaflets, posters, banners, and digital assets. These can be used in practice and online to promote your open day and keep Smilelign top-of-mind for patients.

Promote within the practice

Your reception area, waiting room, and treatment spaces should all support your marketing efforts.

Use Smilelign-branded posters and patient leaflets to catch attention and get people talking.

If you have a digital screen, display Smilelign patient journeys or animated treatment explainers.

Engage your current patients

Existing patients already trust your advice, making them more likely to consider cosmetic options like Smilelign.

Use email campaigns or appointment reminders to highlight that you offer clear aligner treatment, and promote any current offers or open day events.

Make the most of S4S marketing support

At S4S, we’re committed to helping practices grow their clear aligner offering with Smilelign.

That’s why we provide all the marketing support you need, from print materials to social media graphics, plus guidance on how to plan and promote your open day.

Our award-winning team is always on hand to offer advice and case support.

If you're ready to take your Smilelign marketing to the next level, just let us know!